Blitz Medica LLP undertakes the collection, design and preparation of advertising materials, and also supports this process in the RSE on the Right of Economic Management «National Center for Expertise of Medicines, Medical Devices and Medical Equipment» until a positive conclusion is issued. A mandatory condition for issuing a permit for advertising of medicines, medical devices and medical equipment is a preliminary examination of the advertising material in a state expert organization.
A permit for advertising is issued for the validity period of the registration certificate of medicines, medical devices and medical equipment in the form according to Appendix 2 to the Standard of the state service «Issuance of a permit for advertising of medicines, medical devices and medical equipment», approved by the Decree of the Government of the Republic of Kazakhstan dated October 8, 2012 No. 1262.
The advertised properties and characteristics of medicines, medical devices and medical equipment, regardless of the type of advertising, must comply with the instructions for medical use approved by the authorized body during state registration, the operational document for medical equipment.
Medicines, medical devices and medical equipment distributed as advertising samples must be registered in the Republic of Kazakhstan and accompanied by instructions for medical use and an operating document (for medical equipment).
On the rules for advertising medicines and medical products in Kazakhstan: approval of advertising materials for advertising medicines
When advertising medicines and medical devices, not only the creativity of the marketing and PR department is important, the main factor is that advertising materials must undergo mandatory expert assessment for compliance with the legislation of the Republic of Kazakhstan in the field of healthcare, before being launched in the media.
The rules for advertising medicines and medical devices are regulated by the Order of the Ministry of Health of the Republic of Kazakhstan KRDSM 288/2020 dated 20.12.2020.
Medicines that are sold without a prescription are allowed for advertising in the media and journalistic materials. Medicines sold by prescription are allowed to be advertised in special printed publications for health workers and employees of the pharmaceutical sector.
Obtaining permission to advertise medical products and equipment in Kazakhstan
Advertising of medicine and medical devices must meet the following criteria:
- be published in Kazakh and Russian languages
- be easy to read
- it is obvious that the subject of promotion is a drug or medical device
- be truthful and recognizable
- not compared with competitive drugs or medicines
- do not misinform recipients by abusing their trust
- and other criteria
An advertising permit is issued for the validity period of the registration certificate of medicines, medical devices and medical equipment in the form according to Appendix 2 to the State Service Standard «Issuance of a permit for advertising medicines, medical devices and medical equipment», approved by the Decree of the Government of the Republic of Kazakhstan dated October 8, 2012 No. 1262.
The advertised properties and characteristics of medicines, medical devices and medical equipment, regardless of the type of advertising, must comply with the instructions for medical use approved by the authorized body during state registration, the operating document for medical equipment.
Medicines, medical devices and medical equipment distributed as advertising samples must be registered in the Republic of Kazakhstan and accompanied by instructions for medical use, an operating document (for medical equipment).
