In order to implement the plans of interested parties (foreign investor, domestic distributor, dealer) who want to become a participant in the medical market of the Republic of Kazakhstan, our company provides marketing research services using extensive data collection resources. This work will include information on analogues and competitors, prices, retail and wholesale sales, tenders held over the past 3-5 years to identify the prospects and risks of selling a specific product.
Marketing research of medicines and pharmaceutical market in the Republic of Kazakhstan and the EAEU countries
The broad stages of marketing analysis of the market look like this:
- Analysis of the size, dynamics and development potential of the market
- Market research, market segmentation and identification of key segments
- Competitive market analysis
- Price analysis and general economic analysis of the market
- Analysis of the distribution structure or distribution of goods on the market
- Analysis of advertising methods, methods of promotion and support of goods on the market
- Analysis of demand, key needs and behavioral characteristics of buyers in the market
- Identifying key market and consumer trends
